Frequently Asked Questions (FAQs)

About Optimised Consulting

What does Optimised Consulting do?
We help tourism businesses grow online. From improving your visibility on Online Travel Agents (OTAs) to leveraging AI tools and social media strategy, we offer tailored consulting to help you attract more customers, streamline your operations, and stay competitive in a fast-changing digital world.

Who do you work with?
We work with local tour operators, regional tourism boards, and travel brands of all sizes - whether you're just starting out or looking to scale your bookings and marketing.

Do you only work with tourism businesses in Australia?
No - while we’re based in Australia, we support operators globally. Our strategies are adaptable for any destination or market.

Our Services

What services do you offer?
We offer:

• OTA strategy & setup (GetYourGuide, Viator, Klook, etc.)

• AI education & tools for tourism

• Online visibility audits

• Social media marketing

• SEO & content consulting

• Website optimisation & lead generation strategies

• Distribution & booking strategy

• Industry training & workshops

Can I book just one session or do you only offer long-term consulting?
We offer flexible options, including one-off strategy sessions, short-term packages, and ongoing consulting depending on your needs and budget.

Do you run workshops or group sessions?
Yes! We deliver tailored workshops for small groups of operators or tourism boards. Topics include AI in tourism, OTA optimisation, online marketing, and future-proofing your business.

Do you manage OTA listings or just advise on them?
We do both. We can fully manage your OTA setup, content, pricing strategies, and visibility - or train your team to handle it confidently themselves.

AI & Digital Tools

How can AI help my tourism business?
AI tools can help you save time, improve customer service, generate content, create itineraries, manage reviews, and more. We’ll show you how to use tools like ChatGPT, Canva AI, Notion AI, and others specifically for tourism.

I’m not tech-savvy - can you still help me with AI?
Absolutely. We specialise in demystifying AI for non-tech users. Our approach is hands-on, simple, and focused on real business outcomes.

Bookings & Process

How do I get started?
Click [here] to book a free discovery call. We'll learn about your business and recommend a path forward - whether that’s a full strategy or just a few quick wins.

How much do your services cost?
Prices vary based on the project scope. We’ll always provide a transparent quote after understanding your needs. We also offer fixed-price packages for common services like OTA setup or online audits.

Do you offer discounts for small operators or regional businesses?
Yes - our mission is to support local and independent tourism businesses. We often work with regional tourism boards to subsidise training or offer reduced rates.

Can you work with our regional tourism organisation?
Definitely. We partner with Regional Tourism Boards and RTOs to deliver group training, workshops, and strategy support for local operators.

Expertise & Background

Who is behind Optimised Consulting?
Optimised Consulting is led by Sophie Byrne, a tourism marketing expert with 15+ years’ experience across global travel brands, local operators, and tech tools. Sophie combines strategic insight with hands-on experience to help businesses thrive online.

Are you affiliated with any OTAs or platforms?
We are completely independent. That means our advice is always tailored to what works best for you, not what benefits a particular platform.

Need More Help?

I’m not sure what I need—can I talk to someone?
Yes! Book a free 30-minute consultation and we’ll help you figure out what support would be most valuable.

Can I get updates, tools, and resources by email?
Yes - join our free mailing list to receive tips, AI tools for tourism, OTA insights, and marketing guides straight to your inbox.